Google Business Profile: your real homepage
Complete every field — categories, services, attributes, hours including holiday hours, appointment link, and description. Choose the most specific primary category available; secondary categories cover the rest.
Publish weekly posts, upload genuine interior, team and equipment photos monthly, and enable messaging only if you can respond within minutes.
- Specific primary category (e.g. 'Dermatologist', not 'Doctor')
- Every service listed individually with a description
- Real photos, refreshed monthly
- Q&A section seeded with genuine patient questions
Treatment plus location pages
Create a dedicated, substantive page for each treatment in each location you serve. Include the treating consultant, procedure detail, expected recovery, indicative cost transparency, FAQs and a clear booking action. Thin doorway pages are penalised; genuinely useful pages are not.
Citations and NAP consistency
List the practice on Practo, JustDial, Apple Maps, Bing Places, health directories and relevant association sites — with byte-identical name, address and phone. Inconsistent NAP is the most common invisible cause of weak map rankings.
Reviews are a ranking factor and a conversion factor
Ask every satisfied patient at the point of discharge, via a short link. Aim for a steady trickle rather than bursts. Reply to every review, including negative ones, professionally and without disclosing any clinical detail.
Technical hygiene
Mobile-first layout, sub-2-second load on 4G, click-to-call in the header, embedded map, and LocalBusiness plus MedicalClinic schema with geo-coordinates and area served.
Key takeaways
- The map pack is won by profile completeness, proximity and reviews
- One real page per treatment per location
- Byte-identical NAP everywhere
- Steady review velocity beats one-off review drives
Frequently asked questions
How many reviews does a clinic need to rank in the map pack?
There is no fixed number, but competitive urban categories typically require 50+ reviews with a 4.5+ average and recent activity within the last 30 days.
Should each hospital branch have its own Google profile?
Yes. Each physical location with distinct staff and hours needs its own verified profile and its own location page on the website.